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For B2B distributors & wholesalers

Turn WhatsApp orders into sales orders, without retyping a line.

AI agents that read orders from WhatsApp, voice notes, email and PDF, answer price and stock questions and follow up on payments. Connected to Tally or your ERP, with a person approving what matters.

₹8.1 L Cr locked in delayed payments to Indian MSMEs, squeezing working capital across the trade. Economic Survey 2025–26, via PTI [1]
75–100 bps of potential EBIT gain for an average wholesale distributor from AI in quoting, order entry and after-sales support. Deloitte, GenAI in wholesale distribution [2]
~70% Tally's own estimate of its share of MSME accounting software. That is where your orders end up, so that is where we connect. Tally Solutions, via YourStory, 2025 [3]

Where the hours go

Where a distributor's day goes

Orders, rates, stock and payments, handled one message at a time.

Orders in every format

Retailers send WhatsApp texts, voice notes, photos of handwritten lists and PDF POs. Someone retypes each one into Tally or the ERP.

Rate and stock questions, all day

"Rate for 50 cases?", "Is it in stock?", "When will my order reach?" Each one means checking the price list, the scheme sheet and the godown.

Payments that need chasing

Outstanding grows quietly. Reminders depend on someone pulling the ageing report and calling each party.

Reports built by hand

Salesman-wise sales, scheme claims and outstanding by route are put together in Excel every week, when there is time.

Workflows

Workflows we build for distributors

Each one reads from and writes to the books you already keep. Start with the one that takes the most hours.

01

Order capture from WhatsApp, email & PDF

Orders in any format are read, matched to your item codes and the customer's price list, and turned into a draft sales order.

Order messageRead itemsMatch SKUs & ratesDraft order

You approve each draft. Unknown items and unclear handwriting go to a review queue.

02

Price, scheme & quote replies

Rate and availability questions are answered from your current price list, customer-specific discounts and live stock. Formal quotes go out as PDF.

QueryPrice list + schemeQuoteSent

Anything below your margin floor needs a person's approval.

03

Stock & dispatch updates

Retailers and dealers ask about stock and order status on WhatsApp and get an answer from your inventory and dispatch records.

QuestionInventory & dispatchReply

Dates and quantities come only from your records, never from a guess.

04

Payment reminders & collections

Overdue bills are pulled from Tally, and each party gets a polite reminder with their ledger and a UPI link. Promises to pay are logged, and salespeople get the overdue list for their route.

AgeingReminder + ledgerPromise loggedEscalate

You set tone, timing and which key accounts are handled personally.

05

Purchase invoice matching

Supplier invoices are read and checked against the purchase order and goods received before entry. Short supply and rate differences are flagged.

Supplier invoiceReadMatch PO & GRNFlag gaps

Nothing posts to your books until someone approves it.

06

Daily sales & outstanding report

Each morning the owner gets a WhatsApp summary: sales by salesman and route, top movers, outstanding and low stock. Follow-up questions work in plain language.

Tally or ERP dataSummaryMorning message

Read-only access. Reports never change your data.

Example workflow

From a WhatsApp order to a sales order

One workflow, start to finish. Order capture is usually the first build for a distributor.

  1. Retailer sends the order

    As a WhatsApp text, a voice note or a photo of a handwritten list, in English, Hindi or a mix.

  2. Items and quantities read

    Local product names and short forms are matched to your item master.

  3. Rates and checks applied

    The customer's price list, active schemes, credit limit and stock are checked.

  4. You approve the draft You approve

    A ready sales order arrives for one-click approval. Problems are highlighted, not hidden.

  5. Order entered

    The approved order goes into Tally or your ERP. No retyping.

  6. Retailer gets confirmation

    Items, total and dispatch date are sent back in the same chat.

Order deskWhatsApp · automated assistant
Order: toor dal 1kg 20 bag, sunflower oil 1L 3 case, basmati 5kg 10 bag. Kal tak bhej dena
Got it, Sri Sai Kirana. Toor Dal 1 kg × 20, Sunflower Oil 1 L (case of 12) × 3, Basmati Rice 5 kg × 10. Total ₹14,049 incl. GST.
ConfirmChange
Confirm
Approved by your team · SO-1042
Order SO-1042 confirmed. Dispatch tomorrow by 11 AM.
Draft sales order · credit OK · stock OK
Item codeQtyRateAmount
TD-1KG20₹148₹2,960
SFO-1L-123₹1,740₹5,220
BAS-5KG10₹520₹5,200
GST 5%₹669
Total₹14,049

Integrations

Works with the books you already keep

Connected to your accounting or ERP system. Nothing to migrate.

TallyPrimeBusyZoho Books & InventoryMarg ERPSAP Business OneExcel & Google SheetsWhatsApp Business APIGmail & OutlookRazorpay & UPI links

TallyPrime connects through its built-in XML interface, on the machine that runs it or through your Tally-on-cloud host.

Try it live

See the building blocks in action

These demos use the same parts we put into a distribution workflow.

Purchase invoices

Invoice Agent

A PDF invoice is read into a clean row, and anything unclear goes to a review queue.

Try the invoice demo →
Sales data

Knowledge Agent

Ask a question in plain English, like top 10 parties by outstanding, and get a table and chart back.

Try the data demo →
Email orders & enquiries

Enquiry Agent

Incoming messages are sorted and answered with a draft that a person approves before it is sent.

Try the enquiry demo →

FAQ

Questions distributors ask first

Our retailers won't install another app. Does this still work?

Yes. Everything runs on the WhatsApp number your retailers already message, and on your existing email.

Will it post entries in Tally on its own?

Only if you choose. By default it prepares drafts and a person approves them. Some teams later allow automatic entry for repeat orders from trusted parties.

How does it connect to Tally?

TallyPrime has a built-in XML interface. We connect through it on the machine that runs Tally, or through your Tally-on-cloud host. Busy, Zoho Books and most ERPs connect through their APIs.

What happens when an order is unclear?

It goes to a review queue with the original message, voice note or photo attached. If you allow it, the agent also asks the retailer a short clarifying question.

Do payment reminders annoy customers?

You set the wording, timing and frequency, and can exclude key accounts or route them to their salesperson. Each reminder includes the ledger, so the customer sees exactly which bills are open.

Contact

Book a free 30-minute call

Tell us how orders and payments reach you today. We will tell you honestly whether it is worth automating and what it would take.

Or email [email protected]